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Jim Carrick-Birtwell on why profit and purpose are the new norm for businesses

Written by Future Talent Learning | Jan 11, 2023 5:29:26 PM

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There is an increasing focus on 'purpose' at an individual and organisational level. From Larry Fink's letter to CEOs on 'The Power of Capitalism' to Simon Sinek's best selling book 'Start with Why', conversations about how to combine profit and purpose are taking place across businesses. 

Listen to Jim Carrick-Birtwell, Future Talent Learning's Founder and CEO, talk about how we can respond to these at an individual and organisational level. 

 

Key points 

The pandemic has created societal disruption and change. As a result, society is grappling with three macro priorities: the sustainability of our planet, universal healthcare and universal skills training. Governments and businesses must respond to these challenges.

 

Combining profit and purpose: the new business norm. Future Talent Learning has enshrined a sense of purpose within the business. We will be submitting a B-Corp application early next year to ensure that purpose has an equal footing to profit within our business. 

 

Maximising societal impact. Future Talent Learning is working in partnership with other organisations to maximise our impact, particularly supporting those on the periphery of society. We will be promoting opportunities to get involved with social impact projects within our learning programmes, to our employers and across our community. 

 

‘You can only be what you can see’. Breaking down stereotypes is vital to increase opportunities. Young people, especially from disadvantaged backgrounds, often have a limited understanding of the careers open to them. We are partnering with Inspiring the Future to bring visibility to the wide range of jobs and career routes. 

 

Inspiring the Future 

Research shows that speaking to people with different jobs is an effective way to bring learning to life for children and showcase the range of opportunities available to them. It has a real and lasting impact on children and young people, including:

  • Broadening horizons and raising aspirations 
  • Challenging gender and social stereotypes
  • Boosting children’s motivation, attainment and future prospects. 

Inspiring the Future connects volunteers from the world of work with primary schools, secondary schools and colleges to take part in fun and interactive careers activities.

 

They need volunteers with different backgrounds, career routes and jobs to open children’s eyes to a world they might never have imagined for themselves. Sharing your experience with children is rewarding and can have broader benefits for you too, including improved professional skills, enhanced wellbeing and greater work satisfaction.

 

You can sign up in just a few minutes. Why not volunteer to make a difference today?

 

Sign up to volunteer today

 

More about Jim Carrick-Birtwell

Jim Carrick-Birtwell founded Changeboard in 2004 and it has subsequently evolved into Future Talent Learning.

 

Future Talent Learning is a purpose-driven organisation making transformational learning experiences accessible worldwide to all employees, at all levels, in over 50 of the world’s best employers. Courses focus on the emotional intelligence and soft skills needed for the modern workplace. 

Jim’s passion for social mobility has found expression through running a Number 10 project called Plotr – a careers inspiration platform for 11-24-year-olds. He is also a member of the Barclays LifeSkills Advisory Board.

 

 

Upskilling existing employees in order to retain and reinvigorate them lies at the heart of the FTL Transformational Leadership Programme. Find out how to future-proof your business.